Geofencing is a digital marketing technique that allows businesses to target their advertising to a specific geographic location.
Using GPS technology, businesses can create a virtual boundary around a specific area, such as a store or a neighborhood.
When a consumer with a mobile device enters this designated area, they will receive targeted ads and notifications from the business.
This allows businesses to effectively reach their target audience and increase the likelihood of a sale.
Digital marketing, on the other hand, is the practice of promoting products or services using digital channels such as social media, email, and websites.
By combining geofencing with digital marketing, an advertising agency can create highly targeted campaigns that reach the right audience at the right time and place, resulting in a more efficient and effective use of advertising dollars.